Despite its stranglehold on the baseball card market earlier in the decade, by 1939, Goudey had joined the ranks of others that were no longer producing standard baseball cards. That year, however, a new series of sets claimed the spotlight.
Philadelphia-based Gum, Inc. issued the first of a trilogy of baseball card sets with the ‘Play Ball’ title in 1939. Today, the Play Ball sets are widely considered as the final landmark releases of the pre-war era before. Play Ball sets were printed in 1939, 1940, and 1941, before essentially passing the torch to Bowman seven years later. Ironically enough, the Play Ball cards are somewhat linked to those later Bowman releases. Bowman founder Jacob Warren Bowman first founded Gum, Inc., which distributed the Play Ball sets. After World War II, Bowman returned and established the Bowman-branded baseball cards, which ran into the 1950s. Thus, the 1939-41 Play Ball sets served as a bridge between Goudey’s popular pre-war baseball sets and the start of what is considered the ‘Modern Era’ with the 1948 Bowman set.
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