What Car? Magazine April 2018 Edizione posteriore

JAGUAR'S NEW TESLA BEATER
It all started twenty years ago when Apple introduced the frst iMac and not only saved itself from bankruptcy but also became a brand others desperately aspired to be like. Since then, the letter ‘i’ has been used on everything from newspapers to teddy bears in the hope that some of the magic will rub off. However, the new Jaguar I-Pace is unusual in that it actually feels like a product Apple might have come up with itself. As an electric car and an SUV, it’s right on trend, blending two sectors of the car market that are growing fast. But just as importantly, Jaguar hasn’t played safe and simply stuffed lots of batteries into the existing F-Pace; instead, it has created a car that remains faithful to the dramatic I-Pace concept first seen at the2016 Los Angeles motor show.