Anyone aiming to sell their wares should take steps to understand those people who are their intended customers, and writing is no exception. An understanding of publishing, of how editors work and of other aspects of what you need to relate to is both important and useful. For those selling via Amazon, for example, it is useful to understand the somewhat labyrinthine ways of what best fits you to their electronic world. This is too complex to go into here, but more general areas also deserve some research.
A book like Merchants of Culture: The Publishing Business in the Twenty-First Century by John B Thompson (Polity Books), which investigates the world of book publishing, is useful. So too is simply regularly visiting bookshops; and perhaps it’s useful to talk to booksellers too. Another route to cast light on bookselling I discovered recently was the autobiography of Tim Waterstone. This book, titled The Face Pressed Against a Window (Atlantic Books), is something many a writer might learn from – you can read WM’s interview with him about it on p36 of the July issue. It is a memoir covering his childhood experiences so starts long before the Waterstones chain (no apostrophe any more) was even a gleam in his eye. His difficult childhood had me really feeling for him.
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