This website use cookies and similar technologies to improve the site and to provide customised content and advertising. By using this site, you agree to this use. To learn more, including how to change your cookie settings, please view our Cookie Policy
Xmas Legs Small Present Present
Pocketmags Digital Magazines
IT
Pocketmags Digital Magazines
   You are currently viewing the Italy version of the site.
Would you like to switch to your local site?
Digital Subscriptions > Writing Magazine > July 2016 > Research tips: Group focus

Research tips: Group focus

Careful planning and the right questions will help you get the best answers from a focus group, says research expert Tarja Moles

Focus groups are used in qualitative research and they tend to comprise six to ten people who are asked about their views, beliefs and attitudes towards a specific product, service, concept or idea. The discussion is led by a moderator who steers the participants through a set of predetermined questions while making sure that the conversation remains interactive and free-flowing.

You might want to include focus groups in your research toolkit, for example, if you want to know several people’s opinions about something: it’s quicker to conduct a focus group than interview each person individually. If you are a novel writer, you could benefit from getting a group of your beta readers together to discuss your unpublished novel before you submit your manuscript to agents and/or publishers.

READ MORE
Purchase options below
Find the complete article and many more in this issue of Writing Magazine - July 2016
If you own the issue, Login to read the full article now.
Single Issue - July 2016
€5,49
Or 549 points
Annual Digital Subscription
Only € 3,67 per issue
SAVE
33%
€43,99
Or 4399 points
6 Month Digital Subscription
Only € 4,00 per issue
SAVE
27%
€23,99
Or 2399 points
Monthly Digital Subscription
Only € 4,49 per issue
SAVE
18%
€4,49
Or 449 points

View Issues

About Writing Magazine

What's the story: Create a page-turning plot Your self-publishing success stories Feature perfect: Hook readers from the first line Masterclass: Thrill your readers like Andy McNab Star interview: Maggie O'Farrell – 'Starting to write seriously was life-changing' News you can use: 20 packed pages of Writers' News • Exclusive competitions • Win over £31,000 in prizes • What to write • Where to get published

Other Articles in this Issue


Eve