MATT BOLTON…
IS MAKING THE iPHONE THE CENTRE OF OUR LIVES TOO RISKY WITHOUT SOME KIND OF REPLACEMENT SYSTEM?
A pple is on a mission to make the smartphone even more indispensible than it already is. The whole early schtick about smartphones was that they’re the centre of our digital lives. Email, photos, music, instant messaging, social networks, entertainment, navigation… all in your pocket. This is why we’re happy to pay iPhone Pro prices just as much as SE prices – it’s perhaps the most important thing anyone owns.