New iMac
Colourful, slimline design celebrates a post-Intel future
After years of sober space greys and silvers, Apple is bringing colour back to the Mac – and it feels long overdue. Created to “bring a sense of joy back to any space”, according to Mac product marketing manager Colleen Novielli, the new 24in iMac is available in a choice of four or seven different shades: blue, green, pink and silver in the entry-level £1,249 model, and blue, green, pink, silver, yellow, orange and purple in the £1,449 and £1,649 versions – and it looks stunning with deeper hues on the backs and sides of the 11.5mm slim device and paler, more pastel ones on the front. Together with the narrow white bezels around their 4.5K Retina displays and squared-off edges, the computers mark a clear break from the past, both in terms of aesthetics and technology.