Opinion
MATT BOLTON…
IS WONDERING IF THE iPHONE 12 MINI’S (REPORTEDLY) STUMBLING SALES ARE BECAUSE IT’S JUST COME AT THE WRONG TIME
The latest news about the iPhone 12 mini implies that it may not have been the hit Apple would hope for. The dinkiest iPhone seemed to finally offer something for those saying the continuing ‘embiggening’ of handsets is leaving them behind, but a report from Nikkei Asia says that Apple recently cut its planned production by 70%. That doesn’t necessarily mean it’s unperformed by 70% compared to Apple’s hopes (production capacity is a strange and fickle creature, especially in the middle of a semiconductor shortage), but there have been multiple reports since its release that the iPhone 12 mini has been experiencing more mini sales than the clamour around it would suggest, and they’ve created enough smoke to suggest a tiny fire.
Saying you want to go smaller? But can you really live with a smaller screen…?