Opinion
John-Anthony Disotto…
THINKS THAT WHILE APPLE INTELLIGENCE SOUNDS PROMISING, IT’S GOT TO BE APPLE’S MOST CONFUSING PRODUCT LAUNCH EVER
The Apple Intelligence launch is a bit of a mess, isn’t it?
Apple’s artificial intelligence (AI) tools were plastered over all of the iPhone 16’s marketing campaigns, but read the fine print and you’ll notice none of these features were actually available on the smartphone’s launch day. How many people purchased the iPhone 16 or iPhone 16 Pro for Apple Intelligence only to be disappointed that their shiny new device had none of the promised features? I bet there were a fair few.