> THE SHIFT
JOHN–ANTHONY DISOTTO Will 2025 be the year that Apple Intelligence becomes a key reason to buy an iPhone, not just a nice–to–have extra?
Apple Intelligence will enable Siri to offer even better suggestions in future, personalized just for you.
2025, WOW. Can you believe it? It feels like yesterday that we were waiting for the launch of Apple Vision Pro, excited at the prospect of Apple’s impact in the virtual reality (VR)/augmented reality (AR) headset space. While it’s fair to say that the Vision Pro’s reception was lukewarm, at the least, 2024 was instead dominated by another Apple launch.