> THE SHIFT
MATT BOLTON wasn’t sure about Apple’s level of control outside the App Store, but it’s better than leaving it to Meta
WHEN APPLE ANNOUNCED that it would be handling the EU’s new rules forcing it to allow sideloading and alternative App Stores by introducing a review/ approval process for any apps someone makes, not just those sent to its store, a lot of people I spoke to said it was a “typical Apple” moment. You know —“typical Apple, swapping Lightning for USB–C on the iPhone 15, but limiting it to USB 2.0 speeds” or “typical Apple, still putting 8GB of RAM in pro laptops and then overcharging to upgrade”.