Find The Perfect Black Friday Deal
A WEB BROWSER
Some deal-listing sites, and your favorite etailers.
1 MANUAL WORK AND DEAL-MAKING
The first and perhaps most surprising fact about Black Friday deals is that it’s all done manually. In an age where AI is all the rage, you might think that choosing deals would lend itself nicely to an algorithm. As in many other disciplines, the scope of AI has been exaggerated, and it’s humans that add the value. The fact that deal listings aren’t done by AI says a lot about the maturity of that so-called technology. But that’s a story for another day.
>> The next surprising fact is that it’s relatively laborious and depends significantly on existing knowledge, and not just using the right search tools. Many leading etailers, including Amazon, the behemoth of online outlets, don’t make it particularly easy to find deals in specific categories. Yes, filters can be applied, but they don’t always work reliably or as expected. So a heap of manual trawling goes into the mix.