NEW NOISE SiM
The Japanese reggae/nu metal fusion band finally taking the world by storm after almost 20 years – thanks to anime Attack On Titan
WORDS: DANNII LEIVERS
AS MOST BANDS will tell you, one song can change everything.
After grinding away for almost two decades in their home country to little international fanfare, Japanese alt-metallers SiM released their single The Rumbling in March 2022… and got 10 million views in a week.
Written as the opening theme for the final season of anime phenomenon Attack On Titan, it catapulted the band in front of a global audience: currently the song has been viewed 50 million times on YouTube and has more than 118 million streams on Spotify.
“Suddenly, our YouTube was filled with comments from all around the world,” says vocalist and songwriter MAH of the moment he realised everything had changed for the band. “It became difficult to find comments in Japanese.”