Where there is jangle, there is Rickenbacker, and that goes double for the 12-string model. When the company debuted the 360/12 in 1964, they gave a pair to John Lennon and George Harrison (they already played Ricky 325 and 425 models). It immediately became the sound of 60s pop, appearing with The Who, The Byrds and The Beach Boys. The pickups, bridge, and manufacturing process were entirely bespoke, so there was no alternative for that sound. Beatle heirs like Tom Petty and REM kept it popular.