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Digital Subscriptions > The Oban Times & Lochaber Times > 19 April 2018 > Clampdown on misleading delivery charge adverts

Clampdown on misleading delivery charge adverts

NEWS that the Advertising Standards Authority is to clamp down on misleading claims around parcel deliveries to remote and rural areas has been welcomed.

Argyll and Bute and Highlands and Islands consumers are often subject to additional charges to have goods delivered, though some retailers do not make surcharges clear and upfront in their advertising.

The Committee of Advertising Practice (CAP), which is part of the Advertising Standards Authority (ASA) regulator, has now issued an ‘enforcement notice on advertised delivery restrictions and surcharges’ which is applicable to all advertisers across the UK with immediate effect. It rules that adverts which ‘mislead on parcel delivery and surcharge practices’ have been banned, forcing companies to be open with consumers from the outset as to how much they will need to pay in delivery costs for goods.

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