A NEW joint marketing group has been set up in Lochaber.
West Highlands and Isles Tourism Association (WHITA) is made up of four existing organisations – Ardnamurchan Tourist Association, Discover Glencoe, Road To The Isles Marketing Group, and the Fort William Accommodation Marketing Group – who have joined forces to promote the area to potential visitors from all over the world.
With a combined membership of around 300 local tourism businesses, WHITA believes it provides the most representative, comprehensive and appropriate platform for future joint marketing and tourism planning in the region.