Industry insiders
Getting to know the big names of our industry. This month, we speak to Slavica Sterk of Adria UK
1 Lapland’s limitless pine forests were the backdrop for a memorable tour
Tell us about your current role – what do you do?
I’m the managing director of Adria UK, a subsidiary of Adria Mobil in Slovenia. We run all operations from here in the UK – we define how the products should look for the UK market and brief the manufacturers in Slovenia.
It’s up to us to find out what the UK customer wants. We then bring the vehicles over and they go direct to dealers. Everything is run through our base in Sudbury, in Suffolk, where we also have a warehouse for parts, so there are no problems with language barriers. I’m from Slovenia but am now a British citizen.