Professional Beauty | February 2021
At the heart of the Spa and Salon business
In this issue: Golden hour – The UK’s tanning elite, including James Harknett and James Read, predict the trends that will shape the tanning market in 2021.
Shape up – Antonia Burrell gives us the lowdown on non-invasive treatment facial cupping: what it is, how it works and why it differs to body cupping.
Acrylic nails – In our second acrylic nails troubleshooting piece, Tinu Bello explains how to get your bead consistency right.
Talking to… Finlay Anderson – The InterContinental Hotels Group’s first area spa and leisure director for UK North explains how he’s turning the company’s spa sites into wellness experiences.
Operational Advice – Digital marketing specialist Scott Dance delivers a masterclass on Google Ads and how to boost salon revenue with targeted pay-per-click advertising.
Ward’s World – Hellen Ward let’s out a battle cry and explains what we need to do to save beauty businesses from going under during the pandemic.
...and much more.
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Articles in this issue
Below is a selection of articles in Professional Beauty February 2021.