Adbusters Magazine - July-August 2009 Edição anterior

Adbusters Magazine July-August 2009 Edição anterior

English

Pop Nihilism: Advertising Eats Itself
Since its inception; mass media’s codependent relationship with advertising has made it destined to fail. Now; as the recession is forcing corporations to slash their ad budgets; both the commercial media and the ad industry have finally met their waterloo.

The Soul of Japan
After the Second World War; Japan became America’s most passive and dependable Pacific ally. But now; after more than 60 years of mistaken idolatry; Japan is turning its back on America’s cultural influence.

Happinomics
Unlike neoclassical economics – which measures success only by the production and distribution of goods and services – the field of social capital takes well-being into account. Ian Bullock takes to the streets to explore how interacting with total strangers effects his happiness levels.

The Creative Destruction of Neoclassical Economics
Now that the global financial crisis has proved that neoclassical economic theory doesn’t work; it’s time to reevaluate the field altogether.

Adbusters

July-August 2009 Pop Nihilism: Advertising Eats Itself Since its inception; mass media’s codependent relationship with advertising has made it destined to fail. Now; as the recession is forcing corporations to slash their ad budgets; both the commercial media and the ad industry have finally met their waterloo. The Soul of Japan After the Second World War; Japan became America’s most passive and dependable Pacific ally. But now; after more than 60 years of mistaken idolatry; Japan is turning its back on America’s cultural influence. Happinomics Unlike neoclassical economics – which measures success only by the production and distribution of goods and services – the field of social capital takes well-being into account. Ian Bullock takes to the streets to explore how interacting with total strangers effects his happiness levels. The Creative Destruction of Neoclassical Economics Now that the global financial crisis has proved that neoclassical economic theory doesn’t work; it’s time to reevaluate the field altogether.

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