The vexed notion of ‘authenticity’ has dogged rock music
since the 1960s. Back then it was all about forming your band from the ground up to stick it to the Man – before accepting his advance, expensive drinks and exotic yet deadly substances. Manufactured bands were therefore to be treated with derision and suspicion. Hence why Led Zeppelin, surely the most famous example of all, suffered so harshly at the hands of contemporary critics. Little wonder that Jimmy Page had the last laugh in naming his publishing company, Superhype.