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ON APRIL 7, 1970, the notable publishing firm Simon & Schuster combined two previously selfpublished works by a young American poet and released them under the title, The Lords and The New Creatures. Although the poet’s work was barely known by the public at large, the company evidently decided that his notoriety at his other job — lead singer and lyricist/songwriter for a popular Los Angeles rock band — meant that the book stood a decent chance of selling.