The beauty business is an international industry worth billions, but it’s not just product innovation that drives the market. These days, beauty vloggers and Instagrammers mean trends from faraway places are more influential and accessible than ever. Whether it’s the Korean love of luminous skin or the Japanese love of sheet masks, other parts of the world are a rich source of beauty inspiration. ‘There’s a growing trend for looks that are more individual, and for make-up that works with your skin, instead of masking it; what French and Korean women have been doing for years,’ says make-up artist and beauty expert Carly Hobbs, author of Supermodel Tips: Runway Secrets From The World’s Top Models (Ebury Press, £8.99). ‘Now you can choose the best products from all over the world and get them online, whether that’s Moroccan nut oils or Australian sunscreens.’
We’ve done the hard work for you and picked the best make-up styles and skincare tips from around the globe that’ll work for us Brits.