Heat | 12th November 2016
POSH LOSES CONTROL
Victoria Beckham has seemingly got it all. Global fashion empire, girl power legacy, gorgeous husband and four amazing kids. It’s a roll call of awesome achievements that have been hard won, so you can understand why the slightest whiff of scandal or loss of control is enough to shake Posh to her core. But last week she was thrown into turmoil when eldest son Brooklyn, 17, was spotted out on a romantic-looking midnight stroll with Hollywood’s newest wild child, Sofia Richie, 18. “Victoria was surprised when she found out Brooklyn had hooked up with Sofia while the family were in LA for the school holidays,” our insider says. “She’s read some of the stories about
Sofia’s partying at [notorious LA nightspot] Nice Guy, she’s concerned Sofia might not be the type of girl she wants him to be hanging around with.”
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Heat magazine (also known as Heat World), was published by Bauer Media Group in 1999 and has become the source that fuels the scandalous conversation about the celebrity world and set popular culture alight! Initially launched as a general interest entertainment magazine, a couple of revamps later, it rebranded and repositioned itself as a gossip orientated magazine which didn’t take itself too seriously.
The rebrand of Heat magazine was timed to coincide with the launch of a commercially successful reality TV show, Big Brother. By jumping on the hype of this show and launching covers with Big Brother contestants alongside focused content on the show, circulation quickly grew - now with a regular circulation of over half a million!
This gossip focused mag created its own individual tone of voice which women gravitated towards as they revelled in the scandal which often engulfs the sparkling celebrity world.
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