HOW IT WORKS
Apple One
One subscription to rule them all. Is Apple One worth it?
YOU WILL LEARN
>What Apple One is and whether it represents good value for you
Apple One is a subscription bundle for gaming, TV, music, news, fitness and online storage
Key fact
There are three versions of Apple One: Individual, Family and Premier, offering different bundles and storage options. You can’t pick and choose which services are in your bundle.
If you subscribe to a number of Apple services, Apple One may be an economic choice but it’s worth doing your sums first.
We know that Apple doesn’t usually invent things; it waits, watches and refines them instead.
The iPhone wasn’t the first smartphone. The iPad wasn’t the first tablet. And Apple One was not the first Amazon Prime.
We’re not being funny. Apple One has a lot in common with Prime because, as Amazon has demonstrated to the tune of 150 million subscribers, it’s much easier to sell a single subscription bundle than to try to persuade customers to sign up for this and for that and for this other thing. In the case of Prime, that single subscription gives customers free delivery, Prime Video, Kindle book lending, Amazon Photos, Amazon Music and various other bits and bobs. In the case of Apple One, it gives you some or all of Apple’s digital services.