CHOPARD
IF EVER YOU FIND YOURSELF ACCUSED OF SPENDING too much time messing about in old cars, point your complainant in the direction of Karl-Friedrich Scheufele – the co-president of watch and jewellery house Chopard recently revealed that he has taken part in the Mille Miglia every year since 1989, clocking up an impressive 32,000 miles in the process.
Chopard’s latest Mille Miglia is a striking grey and orange number, created in partnership with
Bamford WD
Scheufele, who owns a stable of classics that range from a Ferrari 750 Monza to a Mini Cooper and from a three-litre Bentley to a Porsche 911 2.7 RS, signed a deal in 1988 that made Chopard the main sponsor of the celebrated Italian rally, a role it has maintained ever since – thus establishing one of the longest-lasting partnerships between a watch brand and a car event in the history of motor sport (beaten only, we believe, by Rolex and its backing of the Daytona 24 Hours).