GET INSPIRED Don’t miss out on the beauty surrounding you. Keep your eyes open – the inspiration for your next project is just waiting to be discovered
© Mik Dogherty
In 2024, the photography industry will maintain its focus on creating messages and conveying emotions, however, we can expect to see an increased emphasis on immersive experiences through technology such as AI (artificial intelligence), VR (virtual reality) and AR (augmented reality). These technologies have been around for a while, laying the foundations for major technical and visual changes within photography.
Following trends is often viewed critically by creatives, but doing so can benefit photographers of all levels. Being aware of new challenges, and preparing for them, can be conducive to developing and refining your style. The knowledge acquired can be used to shape your future projects, or take them in a different direction. While the old approaches have their place, the trick is to keep expanding your knowledge and experience.