THE GREAT BRITISH DEBATE OFF
For many of us who grew up as meat eaters, eating animals became normalised. We were taught that eating meat was simply the way of life and essential for our diet; meat was a food group that needed to be included for us to be able to live and function. Our natural childhood affinity with animals was usurped by the hypernormalisation of eating meat by our families, friends and the farming industry’s clever marketing. Packaging for ‘happy’ chickens and television programmes like Countryfile show seemingly ‘free’ cows, sheep and pigs grazing in idyllic fields when, in reality, the majority of animals for slaughter live in unimaginable filthy, squalid and cramped conditions.