Can you look at yourself and say that every product that has been used in your body, hair and skincare routine, is cruelty-free and vegan? If yes, then well done — it can be so difficult to filter through the long ingredients lists on the backs of products, although it is getting better. More and more beauty brands and products are making it easier for us to recognise that they are vegan, with new logos and labelling, and more non-vegan companies are changing to become completely animal-free, too. For example, at the end of 2019 MUA made the decision to transform to a fully-vegan cosmetics brand, and since then, have gone from strength to strength, proving that you don’t need animal products to succeed in the beauty business. Over the next few pages, we give you the low-down on the industry, and round up the products and brands you can rely on to take care of yourself without harming a single creature.