‘When I was writing my first book, my editor advised me to put everything I wanted the review-reading public to know in the first and last chapters, because those are the only chapters that most reviewers read. In the years since then, I have discovered that indeed most of the quotes pulled by reviewers from my books have come from the first and last sections. In non-fiction books at least, reviewers tend to skim the middle section and read only the summaries of the argument at beginning and end.’
Michael Lind, The Smart Set website, Drexel University, USA