PHOTOKINA
There was a running theme at this year’s Cologne shutterbug expo: bigger insides and smaller outsides. And all the big names are playing…
REEL THUNDER
Zeiss ZX1
With motives as transparent as its famed lenses, Zeiss wants in on your Insta feed with its first full-frame camera, sporting a 35mm f/2 fixed lens and offering built-in Lightroom CC. Its 512GB of internal storage and hefty editing suites mean you can shoot, edit, and finally share pictures that’ll detail every paper-thin sheet of filo in your spanakopita. due early 2019 / zx1.zeiss.com
HAPPY MEDIUM
Fujifilm GFX 50R
Objectively it’s big… but then for a medium-format camera with the innards of one of those hulking studio models the GFX 50R is positively modest in size. At 775g this is no Quaver or Wotsit, but considering that 51.4MP sensor inside, which is bound to be as stunning as Fujifilm’s usual stellar fare, it’s floaty-light. How it’ll perform is still up in the air. One thing we are sure about, though, is that it’ll cost a pretty penny when it goes on sale. due November / fujifilm.com