STUFF MEETS
Peter Wijk
MARSHALL’S BRAND DIRECTOR TALKS SUSTAINABILITY AND DESIGNING ‘INNOVATIVE RETRO’
[ Interview Dan Grabham ]
The
Marshall
name
is
why
we
are
successful.
The position we have from the guitar amplification side of the business is what differentiates us.
We
have
a
very
specific
and
unique
brand,
and
that
is
the
secret
sauce.
We really like looking at who we are and what that means today and for the future, but also how we speak and how we support communities [Marshall runs a record label and a live agency, and has a recording studio at its Milton Keynes HQ]. We couldn’t do all that with any credibility unless we had this history: 60 years of being Marshall. That’s really important becausethat’swhat’sgoing to paint the picture for the company’s future.