ICON
SERIAL 1
£tba / serial1.com
THE NAME IS A NOD TO THE HISTORIC HARLEY ‘SERIAL NUMBER ONE’ OF 1903
Does that say Harley-Davidson on the side? Bit of a departure.
Yes, but also no. Biking history tells us that Harley-Davidson essentially bolted an engine to a bicycle back in 1903 when it launched its very first motorcycle and, according to the brand, “changed the way people moved”. You don’t need a degree in marketing to guess that Harley is claiming to be doing the same thing today with the Serial 1 e-bike.