EPIC FAIL
1976 ASTON MARTIN LAGONDA
The finest fallures In automotive history
Just imagine the business lunches that led to this. In the mid 1970s, Aston Martin was – even by Aston Martin’s stellar financial hole digging standards – in a proper financial hole.
To get the orders and cash rolling in, it needed a guaranteed hit. So company bosses looked at Aston’s reputation as a world leader in suave, elegant, sporty 2+2 coupes, and said “Yeah, but also what if we ignore all that and do a massive, pointy, 4dr über limo instead?”