MOOD BOARD
It has “the soul of a rally car,” says the CEO, we’re seeing all sorts in the R3’s design
It was supposed to be all about the R2... instead it was the R3 and R3X that stole the show. By mashing together hatchback, SUV, retro and futuristic vibes R3 previews a production model that could be just the ticket for exploding Rivian sales beyond the US.