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Pocketmags Digital Magazines
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Pocketmags Digital Magazines

Creativity and beyond

A case for creative thinking – Jake Stones on why getting inventive could change the world

Nearly every product in your life is the result of creativity. Some things happened by chance like plastic, which was accidentally invented when chemist Leo Hendrick Baekeland was looking for a replacement to the imported insulator shellac. But most of the other stuff started out as nothing, then someone had an epiphany, or thought really hard on an idea, and hey-presto, a concept that formerly didn’t exist now does. Interestingly, it seems that our planet’s future is entirely tied to our ability to adapt and change. Meaning creativity isn’t just an interesting and somewhat healthy idea, as you’ll shortly see, but it’s also vital to our future.

At its most basic definition, ‘creativity’ means using the imagination to solve a problem or invent something new. Which presents two possible levels, or parts, of creativity.

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About Be Kind

Hello, When I was little, my parents had a new fridge-freezer delivered. It was a very exciting time because, after a lot of begging, I was allowed to keep the box and I had big plans for it. I became all-consumed with my project – rushing home from school to colour in a panel, pin up a picture or paint numbers on the door. I transformed this brown cardboard cuboid into my own little office, complete with seat, desk and window, and I remember feeling totally satisfied with the finished article. I’d taken something drab and boring and, with a lot of imagination, turned it into something I deemed wonderful. What has my funny little box office got to do with saving the world? Well, this issue we are looking into how with a bit of creativity and ingenuity, we can change things for the better. There are brilliant companies who are taking plastic bottles and making them into swimwear, people that are using their crafty skills to make items for those that really need them, such as blankets for refugees, and a whole bunch of talented social media stars who can help you upcycle the items you no longer love into things you really do. We also look at the incredible benefits of indulging your creative side and how, just like when you were a kid, you should regularly set your imagination free. If you need me, I’ll be decorating my office. Have a great month, Phillipa Editor