Named & Shamed
Keumars Afifi-Sabet puts the boot into tech villains, jargon-spouting companies and software trying to trick you
SOFTWARE WARNING!
Wondershare impersonates OpenShot video editor
It’s legal for companies to buy sponsored listings in Google search results that appear when you type the name of a rival. It’s why when you search for one program you sometimes see several ‘sponsored’ alternatives first. But what companies can’t do is mention a rival in their result. Travel firms, for example, regularly pay to appear when you search for rivals, but Booking.com wouldn’t be able to impersonate Hotels.com in the listing.