Heat  |  5th August 2017
POSH AND BECKS: THE FAIRY TALE'S OVER
Admittedly not everyone looks their best after a tough workout, but David and Victoria Beckham were looking pretty pissed off as they left a gym in LA last week, appearing tense and distant from each as they made their way to their car.And it’s hardly surprising, given the recent reports about the state of their marriage.From claims they’re living separate lives to stories they’re arguing about David’s partying, what is really going on between our favourite couple? Could it be the end of the world as we know it?
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Heat magazine (also known as Heat World), was published by Bauer Media Group in 1999 and has become the source that fuels the scandalous conversation about the celebrity world and set popular culture alight! Initially launched as a general interest entertainment magazine, a couple of revamps later, it rebranded and repositioned itself as a gossip orientated magazine which didn’t take itself too seriously.
The rebrand of Heat magazine was timed to coincide with the launch of a commercially successful reality TV show, Big Brother. By jumping on the hype of this show and launching covers with Big Brother contestants alongside focused content on the show, circulation quickly grew - now with a regular circulation of over half a million!
This gossip focused mag created its own individual tone of voice which women gravitated towards as they revelled in the scandal which often engulfs the sparkling celebrity world.
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Articles in this issue
Below is a selection of articles in Heat 5th August 2017.