WHY TYPOGRAPHY MATTERS
YOU’LL NEED THIS
When it comes to design, there are a few things that need to stand out or work together in order for it to be effective.
ADOBE ILLUSTRATOR CC 2020
https://www.adobe.com
First, you have the actual main artwork, image, or design. This is the focal point, for example, if you are creating a poster. Then you also have the color scheme for the design. Don’t go overboard with this as a lot of colors together can clash and take away from the main design, unless that is your intended style. Last but not least, we have typography. This also has to stand out and not get lost in the design. However, you don’t want to necessarily allow it to swamp the whole piece.
IF YOU HAVE FOLLOWED ALONG with the first Illustrator tutorial in the previous issue, you should have picked up a few of the basics within the application and, hopefully, can work your way around it. Like we said before, if you are familiar with the Adobe ecosystem and have used other pieces of software other than Illustrator, don’t sweat too much as it should be fairly easy to pick up. These applications work hand in hand with one another and are pretty similar.
This tutorial shows you how to can use type as an image, which is a great way to combine the two and create a great hierarchy. This is also something that is extremely important in design. Hierarchy creates a path for the consumer’s eyes to follow. With this in mind, figure out what you want your audience to see first. This is usually the most important part of the design, for instance, an image or the name of something. In typography, you want this to stand out the most over other areas of text. In most cases, this will be the title.