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Sports Insight Magazine Jan-14 Back Issue

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• Marginal gains - Dave Brailsford’s methods offer major business benefits. • Swimming - how summer sun boosted sector sales. • Greg Rusedski - talking tennis, talent spotting and Tim Henman. • Connecting with your customers - the benefits of offering free in-store Wi-Fi. • High energy - what sports shops can do to reduce their energy costs. • It’s not just about price - how the ‘marketing Ps’ relate to the sports industry. • Business and pleasure - STAG rounded off 2013 with another successful winter buying show. • Polska? Tak! - the passion and problems shared with the Polish sporting goods market.
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Sports Insight

Jan-14 • Marginal gains - Dave Brailsford’s methods offer major business benefits. • Swimming - how summer sun boosted sector sales. • Greg Rusedski - talking tennis, talent spotting and Tim Henman. • Connecting with your customers - the benefits of offering free in-store Wi-Fi. • High energy - what sports shops can do to reduce their energy costs. • It’s not just about price - how the ‘marketing Ps’ relate to the sports industry. • Business and pleasure - STAG rounded off 2013 with another successful winter buying show. • Polska? Tak! - the passion and problems shared with the Polish sporting goods market.


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Sports Insight  |  Jan-14  


• Marginal gains - Dave Brailsford’s methods offer major business benefits. • Swimming - how summer sun boosted sector sales. • Greg Rusedski - talking tennis, talent spotting and Tim Henman. • Connecting with your customers - the benefits of offering free in-store Wi-Fi. • High energy - what sports shops can do to reduce their energy costs. • It’s not just about price - how the ‘marketing Ps’ relate to the sports industry. • Business and pleasure - STAG rounded off 2013 with another successful winter buying show. • Polska? Tak! - the passion and problems shared with the Polish sporting goods market.
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Must read information written exclusively for the sports trade and its retailers, brands, buyers and distributors.

10 issues per year feature industry news, latest product launches and expert advice on topics tailored specifically to the sports trade sector.

Plus:
• Trends. Market research analysis from The NPD Group.
• In Season. Product showcases to maximise sales.
• Ecommerce. How to increase your internet income.
• My Sporting Life. Spotlight on established and rising stars.
• The Insider. Retailer Q&A.
• Trade shows. In-depth previews and reviews.
• Under The Counter. A humorous look at the world of independent retailing.

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