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What’s REALLY behind YOUR cravings?

We all have cravings, but why? Why some things and not others? And why is it usually for unhealthy things? Heather Lounsbury investigates...

Dr. Doug Lisle’s Pleasure Trap goes into great detail about what actually happens to our brains when we want the bad stuff (or typically the bad stuff). In a nutshell, every time we feel good from an experience or something we’ve consumed, new connections form in the brain asking for more. Just think of the thousands of chocolate-wanting neurons begging for more! Also, our minds are designed to put in the least amount of eff ort for the biggest pleasure response. This definitely worked to our advantage before the agricultural age, when we foraged (and hunted) for food.

We ate what we needed to survive. But now that we have easy access to way more food, and a big chunk of it is incredibly unhealthy, this primal instinct is slowly (or quickly) killing us. This chemical makeup in our brains can make us dependent on a whole host of things: sugar, salt, caff eine, or booze.

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About Vegan Food & Living Magazine

Happy Veganuary 2019! If you're trying out veganism for the first time, welcome! The January issue of Vegan Food & Living is packed with 75 delicious recipes to set you off on the right track, from healthy dishes that are perfect for the new year to warming soups, quick midweek meals and mouthwatering desserts. Plus we have recipes that require just 5 ingredients, we meet our new expert baker Sara Kidd for the first of her monthly columns and show you how to make your own vegan cleanser, toner and moisturiser. Plus we reveal how you can get more active without having to completely change your lifestyle and take a tour of London's best vegan junk food. Free with this issue, you'll also get an Essential guide to Veganuary, complete with your first week's meal plan, tips for what to do if you fall off the wagon and a handy label reading guide. Download your issue today