John Bruce & Paulo Ribeiro
Co-founders of PRM Agency
Words Markus Bidaux
Fiancés John Bruce and Paulo Ribeiro launched their Londonbased model agency Paulo Ribeiro Management (PRM) in 2012. They discuss the changing world of fashion, the gender pay gap and working together.
How did you get into fashion?
Paulo: I started at the London College of Fashion. I left fashion design because I couldn’t find a proper position so I had to look into other things. PRM wasn’t planned, it just happened.
John: Straight out of high school. I started modelling at the age of 18 in South Africa but got a part-time job in the office, which eventually led to full-time booking career.
So, quite a short modelling career?
J: Yes, I didn’t like it.
What’s it like working together?
P: It isn’t easy because we have different visions in things and we do have arguments every day, sometimes a few times a day!
J: Paulo never worked in another model agency, that makes a big difference. I’ve worked in two in London so I’ve had firsthand experience.