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WORDS: JOSEPH KOCHARIAN
MCQ SWALLOW COLLECTION
SINCE APPEARING IN ALEXANDER MCQUEEN’S SPRING SUMMER 1995 SHOW “THE BIRDS”, THE SWALLOW HAS GONE THROUGH VARIOUS REINCARNATIONS. OVER THE PAST FIVE YEARS, IT HAS SETTLED AS THE EMBLEM FOR MCQUEEN’S YOUNGER SIBLING BRAND, MCQ. THE SWALLOW HAS NOW EVOLVED WITHIN THE BRAND AND BEEN GIVEN ITS OWN COLLECTION, REDESIGNED BY ARTIST TOM TOSSEYN. AS WELL AS THE EXPECTED SILHOUETTE OF THE BIRD, THERE IS A MORE LITERAL TAKE, WITH “SWALLOW” WRITTEN BOLDY ACROSS HOODIES AND TEES. THE COLLECTION WILL BE AVAILABLE AT THE BEGINNING OF MAY.