Sharing the load
Activewear brand Gymshark shows its Pride to raise money for the Attitude Magazine Foundation
Words Dale Fox
PUMP IT UP: Gymshark’s flagship Regent Street store
Fitness apparel giant Gymshark has certainly been showing up for the LGBTQ+ community this year. To mark Pride in London on 1 July, it chose the Attitude Magazine Foundation (AMF) as the sole charitable beneficiary of its limited-edition Pride T-shirt and tank-top set, available for just one weekend at its flagship Regent Street store in London.