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Digital Subscriptions > Argyllshire Advertiser > 6th May 2016 > Analysis identifies key opportunities

Analysis identifies key opportunities

TWO KEY areas of opportunity in the lamb market appear to be growth in the domestic market and maximising export opportunities other than France.

According to Stuart Ashworth, head of economics Services with Quality Meat Scotland (QMS), markets such as Denmark and Sweden offer real opportunities and QMS is working to develop these markets, including attending the Gastronord trade fair in Stockholm this week.

‘Looking at the current market situation for lamb, a real challenge lies in export activity where trading has been difficult despite the attraction of current exchange rates. Exporting lamb to Europe and France in particular has been challenging over the past six months,’ said Mr Ashworth.

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