Primark are taking a stroll into streetwear by teaming up with Italian sportswear brand, Lotto. The 24-piece collection has everything from clothing to accessories, with the Lotto logo featured throughout, in various iterations — printed, stitched or as repeated pattern on the clothes. Taking inspiration from being on and off the pitch, it definitely has “kit” vibes, with jerseys, tracksuits and shell suits coming in a monochrome palette with shocks of hot pink and green, which can be teamed with bucket hats, caps and sliders. Available now in stores, with prices from £7 to £18.
primark.com
Words Joseph Kocharian Photography Conor Clinch Fashion Nick Byam Grooming Rom Sartipi at Gary Represents, using Murad Skincare and Oribe Model Allan at Supa Model Management