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Digital Subscriptions > Attitude > MADE IN LA > 71 THE HOLLYWOOD SIGN

71 THE HOLLYWOOD SIGN

The iconic Hollywood sign used to be just a little bit longer. When it was in the hills above LA. Intended to last just a year and a half, the sign was Los Angeles Times publisher Harry Chandler as an epic $21,000 billboard. It soon took on the role of celebratory symbol for a city that was constantly announcing its glittering success. In 1949, it went on a diet and shed the ‘land’ part, becoming the sign we know and love today.

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Made in LA 101 things to love about LA! Your FREE guide to the city of angels courtesy of Attitude and Discover Los Angeles.