Grazia  |  Issue 704
THE GRAM GIRL GANG ON THE REALITY OF LIVING ONLINE 24/7
A decade ago, they were called bloggers. They were young, passionate, techsavvy and desperate to work in fashion. But the tightly sealed fashion system, which operated behind closed doors, locked them out. Bloggers were disruptors, they weren’t concerned with what was ‘cool’ or ‘on trend’. They had their own ideas. And communicated them in a deeply personal way that felt authentic to an ever widening audience. Today, they are called influencers. They are their own brands, in sole charge of their own mini media businesses.
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Articles in this issue
Below is a selection of articles in Grazia Issue 704.