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Jaguar World Magazine S-TYPE R vs X350 XJR Jan 2011 Back Issue

English 82 Reviews   •  English   •   Aviation & Transport (Automotive) Only $7.99
I’m writing this column a little later
than I normally would due to the fact that four
snowflakes fell in the South East this morning
and the inevitable gridlock ensued… Even
so, the vagaries of publishing deadlines mean
that it’s still November as I write, but it’ll be
December by the time you read this – so get
your Christmas shopping done quick or there
will be hell to pay!
Looking back now, 2010 has been a very
positive year for Jaguar, and it began with the
driving launch of the XJ. Given that the car had
been unveiled in July of 2009 the anticipation
amongst motoring scribes had built to near
fever pitch once the time came to get behind
the wheel – which would have been bad news
had the driving experience disappointed.
Fortunately, it didn’t, and the reaction to the
car was almost unanimously praiseworthy.
The proof was that in its first full month on sale
in the UK, the XJ outsold its competitor set.
Impressive stuff.
Of course, a key theme
throughout the year has
been the celebration of 75
years since Sir William
Lyons unveiled the
first Jaguars, and
there seems to have
been a groundswell of
public recognition for
the brand in the wake
of those celebrations.
Clearly, none of that would
mean a jot were the current
range not selling well, but in
addition to the XJ both XF and XK models
have continued to perform, and though there
was a global dip during October, overall Jaguar
sales in the financial year-to-date are 21 per
cent higher than at the same point in 2009.
The result of all that is a real feeling of
confidence amongst everyone I’ve spoken to at
the company throughout the year, whether they
are engineers or executives, and an impression
that Jaguar is a happy place to work. There’s
been no greater demonstration of that than the
news, reported on in this issue, that the trade
unions have voted overwhelmingly to accept
the pay deal put forward by Jaguar Land Rover
which means the threat of plant closures has
been removed.
read more read less

Jaguar World

S-TYPE R vs X350 XJR Jan 2011 I’m writing this column a little later than I normally would due to the fact that four snowflakes fell in the South East this morning and the inevitable gridlock ensued… Even so, the vagaries of publishing deadlines mean that it’s still November as I write, but it’ll be December by the time you read this – so get your Christmas shopping done quick or there will be hell to pay! Looking back now, 2010 has been a very positive year for Jaguar, and it began with the driving launch of the XJ. Given that the car had been unveiled in July of 2009 the anticipation amongst motoring scribes had built to near fever pitch once the time came to get behind the wheel – which would have been bad news had the driving experience disappointed. Fortunately, it didn’t, and the reaction to the car was almost unanimously praiseworthy. The proof was that in its first full month on sale in the UK, the XJ outsold its competitor set. Impressive stuff. Of course, a key theme throughout the year has been the celebration of 75 years since Sir William Lyons unveiled the first Jaguars, and there seems to have been a groundswell of public recognition for the brand in the wake of those celebrations. Clearly, none of that would mean a jot were the current range not selling well, but in addition to the XJ both XF and XK models have continued to perform, and though there was a global dip during October, overall Jaguar sales in the financial year-to-date are 21 per cent higher than at the same point in 2009. The result of all that is a real feeling of confidence amongst everyone I’ve spoken to at the company throughout the year, whether they are engineers or executives, and an impression that Jaguar is a happy place to work. There’s been no greater demonstration of that than the news, reported on in this issue, that the trade unions have voted overwhelmingly to accept the pay deal put forward by Jaguar Land Rover which means the threat of plant closures has been removed.


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Jaguar World  |  S-TYPE R vs X350 XJR Jan 2011  


I’m writing this column a little later
than I normally would due to the fact that four
snowflakes fell in the South East this morning
and the inevitable gridlock ensued… Even
so, the vagaries of publishing deadlines mean
that it’s still November as I write, but it’ll be
December by the time you read this – so get
your Christmas shopping done quick or there
will be hell to pay!
Looking back now, 2010 has been a very
positive year for Jaguar, and it began with the
driving launch of the XJ. Given that the car had
been unveiled in July of 2009 the anticipation
amongst motoring scribes had built to near
fever pitch once the time came to get behind
the wheel – which would have been bad news
had the driving experience disappointed.
Fortunately, it didn’t, and the reaction to the
car was almost unanimously praiseworthy.
The proof was that in its first full month on sale
in the UK, the XJ outsold its competitor set.
Impressive stuff.
Of course, a key theme
throughout the year has
been the celebration of 75
years since Sir William
Lyons unveiled the
first Jaguars, and
there seems to have
been a groundswell of
public recognition for
the brand in the wake
of those celebrations.
Clearly, none of that would
mean a jot were the current
range not selling well, but in
addition to the XJ both XF and XK models
have continued to perform, and though there
was a global dip during October, overall Jaguar
sales in the financial year-to-date are 21 per
cent higher than at the same point in 2009.
The result of all that is a real feeling of
confidence amongst everyone I’ve spoken to at
the company throughout the year, whether they
are engineers or executives, and an impression
that Jaguar is a happy place to work. There’s
been no greater demonstration of that than the
news, reported on in this issue, that the trade
unions have voted overwhelmingly to accept
the pay deal put forward by Jaguar Land Rover
which means the threat of plant closures has
been removed.
read more read less
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