Mac|Life  |  April 2018
THE FUTURE OF APPLE
Historically, Apple is notorious for not being willing to talk about future
products (except for the upcoming Mac Pro...). But interviewing the top executives can be a different story. On the one hand, you can expect them to be right on-message — but on the other hand, you can expect some insights and disclosures that those further down the chain would feel beyond their station. So it is when we meet face-to-face with Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing. In our wide-ranging discussion, he not only speaks about Apple’s most recent products but also reveals some of the thinking behind them, hints at where this thinking could lead next, and even
maps out some of Apple’s intentions and aspirations for the future.
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Articles in this issue
Below is a selection of articles in Mac|Life April 2018.