Grapevine
MARK TISSHAW
Former Peugeot UK MD Druce now oversees nine brands here
GETTY IMAGES
BRAND SNOBBERY FOLLOWS Vauxhall around, perhaps best articulated by the suggestion of: ‘Why don’t they just make them Opels?’
It’s true that this badgeswapping relationship is problematic when OpelVauxhall is trying to market one brand as German and another as British. I’ve watched a CEO flounder in handling the ‘what about Vauxhall, then?’ follow-up question after waxing lyrical about Opel’s ‘Germanness’.