FINAL REPORT MILEAGE 1833
MINI ACEMAN
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It’s quite hard to define exactly who this Aceman is aimed at. The advertising features young urbanistas with coffee cups and Labubu dolls charging up in bright colourful cityscapes.
Certainly its range (190-mile WLTP, 150-ish real-world) and size (only a bit wider than a Renault Clio) peg it as a city car, but many young twenty-somethings who live in cities would be put off by the circa-£300 per month cost, given that rent for a one-bed in London is £1000 per month while a Lime bike is sub-£4 for a 30-minute ride.
So it’s not really aimed at people in their twenties; the Aceman’s target market is older people. People who live in suburbia. I’m kind of between these two bookends, being in my thirties and living in London’s Zone 3. So perhaps that made me ideally qualified to test this car.